In 2002, when the SAQ requested an exclusive new high-end product, Unibroue responded with Terrible. Given its dark colour and 10.5% alcohol content (a first for Unibroue), we knew that this Belgian quadruple-style ale might very well be greeted with reticence. So we gave it a name that would evoke terror and worry, but also something extraordinary, formidable and awe-inspiring. From here on out, no other beer can ever be called Terrible.