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Whiskey Mash-up: The Untamed Islay Experience with Ardbeg and Dan Crowell
March 21, 2017 @ 6:00 pm - 8:45 pm
The Twin Mash Up, a Whiskey tasting event every month at our Round Rock Marketplace location.
Central US Brand Ambassador
Glenmorangie & Ardbeg
Dan Crowell joins Glenmorangie and Ardbeg as the Brand Ambassador for the Central Region of the United States. With over 20 years of spirits industry experience, Crowell will work to highlight the broad range of Single Malt Scotch Whisky offerings for both brands across the Central region.
Two Classes with Tastings of:
- Ardbeg 10yr
Stay tuned, because we have many more lined up for the month’s to come!
Guided Tasting in Classroom
When & Where:
Twin Liquors Round Rock Marketplace
Session 1 – 6-7:15pm
Session 2 – 7:30-8:45pm
This event is FREE with RSVP, but classes are limited to 20 people
RSVP with # of people attending and the session number to: email@example.com
What is The Untamed Islay Experience:
THE UNTAMED ISLAY EXPERIENCE
Key Messages – ‘The Untamed Islay Experience’ Premiere
– ‘The Untamed Islay Experience’ brings Ardbeg’s Untamed Spirit to life through an immersive journey into the heart of Islay, showcasing the provenance and terroir of the island that we have called home since the Ardbeg Distillery was founded in 1815
– ‘The Untamed Islay Experience’ is brought to life through the power of Virtual Reality technology
Key Messages – ‘The Untamed Islay Experience’ Content
– ‘The Untamed Islay Experience’ brings to life 3 pieces of immersive content – one for each of our core range expressions; Ardbeg Ten Years Old, Ardbeg Uigeadail, and Ardbeg Corryvreckan.
– Each of the pieces of content brings to life the heritage and provenance of its respective Ardbeg expression:
Ardbeg Ten Years Old
A whirlwind tour through Islay, from crashing waves to rocky cliffs, through the peat fields and into the kilns, and into the Ardbeg Distillery where precious barrels of Ardbeg Ten Years Old are quietly maturing by the sea.
The trek up to Loch Uigeadail – the sole source of all of the water used to make Ardbeg – to perform the ‘Loch and Key’ ritual, unlocking the chest at the end of a grueling 3-mile hike to celebrate with a dram of Ardbeg Uigeadail, and making sure to give a dram back to the loch from which it began.
A plunging adventure into the depths of the Corryvreckan whirlpool – the second largest in the world – through salty sea spray and raging undercurrents, and back out of a glass of Ardbeg Corryvreckan into the Chairman’s Study at the Ardbeg Distillery for a toast.
FAQ – ‘The Untamed Islay Experience’
Why is the program called ‘The Untamed Islay Experience’?
For years, we’ve seen countless smoky malt enthusiasts travel to Islay for the first time, only to leave with a glimmer in their eye and a longing to return again soon, having experienced the magic of the island’s untamed wilderness, the warmth of its people, and the revered ground that is the Ardbeg Distillery. As Ardbeg is ‘The Untamed Spirit of Islay’, born of the raw wilderness of Islay as the peatiest of all the smoky malts, we’ve set out to bring the spirit of Ardbeg and Islay to life for those who have never had the chance to travel there. ‘The Untamed Islay Experience’ brings the viewer on a whirlwind immersive tour into the heart of Islay through the power of virtual reality.
How was ‘The Untamed Islay Experience’ filmed?
‘The Untamed Islay Experience’ was filmed on Islay in November 2015 over a 2-week period with VRSE – an award-winning production company based out of Los Angeles that supports the world’s leading creative innovators in Virtual Reality spherical filmmaking, Manhattan Marketing Ensemble – Ardbeg’s through-the-line agency of record, and with the incredible support of Mickey Heads, Jackie Thomson, and the entire team at the Ardbeg Distillery.
Who Directed ‘The Untamed Islay Experience’?
‘The Untamed Islay Experience’ was directed by Imraan Ismail, a writer, director, and visual artist whose films have been shown in various film festivals around the world including at Sundance, Tribeca, and Cannes. He has directed and/or shot more than ten VR/360 projects for clients like The United Nations, The New York Times, U2, Samsung, Conservation International, and Ardbeg. He is a recent winner of the World Press Photo award for interactive storytelling, for a VR film he made in conjunction with the New York Times, entitled “The Displaced” — a film that was shot in the war zones of Syria, Ukraine and South Sudan, and has received the widest known release for a VR/360 film.
When did ‘The Untamed Islay Experience’ first premiere?
Ardbeg Night in New York City on May 25th marks the world premiere of ‘The Untamed Islay Experience’, shared with a select group of journalists and Ardbeg Committee members. A select number of Ardbeg Night events across the country will also premiere the program to Committee members in the coming week, before a wider release by Fall 2016.
What is the best way to view ‘The Untamed Islay Experience
The best way to view ‘The Untamed Islay Experience’ is as part of a core range Tasting Masterclass, led by an Ardbeg Brand Ambassador who will talk and taste through our three award-winning expressions one-by-one after first immersing the audience into the world of Islay through the virtual reality content. However, even without a Tasting Masterclass, the content makes for a truly immersive experience into the heart of Islay, and is sure to make the next dram of Ardbeg you enjoy taste that much better!
Can ‘The Untamed Islay Experience’ be viewed by the general public?
Premiering at select Ardbeg Night events across the U.S, ‘The Untamed Islay Experience’ will roll out to wider audiences from Fall 2016, beginning with select Whisky Fair and Committee events across the country, and will be available to experience on Ardbeg.com through the power of 360 video. The content will also be available to download from the app store, for both Android and iOS, for consumers to take a journey into the heart of Islay from the comfort of their own homes, with dram in hand!
What is the best way to find out about the upcoming launh of ‘The Untamed Islay Experience’?
The Ardbeg Committee, a passionate group of over 120,000 Arbeggians globally and 15,000 in the U.S alone, are always the first to find out about new and exciting Ardbeg releases and events, and ‘The Untamed Islay Experience’ is no different! Ardbeg enthusiasts can sign up to become a Committee member at Ardbeg.com/join to stay up-to-date on how they can be amongst the first to experience ‘The Untamed Islay Experience’.
What are the benefits of becoming a Committee member? Is there a cost associated?
Membership to the Ardbeg Committee is completely free; all you need is a passion for the peatiest single malt on Islay, and access to the Ardbeg website at Ardbeg.com/join to sign up. Committee members receive the latest news and exclusive access to new releases, special events, and a finger on the pulse of Islay life!
This event is free and open to the public. Requires RSVP. Must be 21+ to participate.